Planas Archive iterations
What Martin Parr would have seen, 2018
What Martin Parr would have seen, 2017.
Arrangement of 18 images.
Expanded details of postcards.
Josep Planas conceived the iconographic image of the island during the 50s, 60s and 70s by producing postcards that traveled and reached many other places in Europe attracting more tourists. For the construction of these series I have chosen 18 details from among 30,000 postcards belonging to the Archive Planas. The postcards are the illustrations of memories and souvenirs, and also they bear witness to the activation of the circulation of a cultural and historical memory, so that inevitably they are signs of historical processes too.
A certain irony is perceived once is highlighted the attention to the details of these cards and contemplated from a current perspective. Sometimes I feel like Sherlock Holmes looking for details that appear in Martin Parr's photographs. The difference is that in the case of the images of the 60s the tourist is glorified and provokes an innocent sympathy. It’s a decade where economic growth and openness are seen with happy eyes and radiant images are created. That image of the most advanced European visitor is far from what we have today, a fact that demonstrates the hypothesis of the historical a priori of Michel Foucault that determines that our approaches to the historical past are more cultural fantasies than objective observations.
Nevertheless, the plot that appears when enlarging tiny details causes the blurring of figures and faces fact that emphasizes the anonymity of the tourists. The increasing overtourism makes the visitor be more a phenomenon rather than an individual. These images represent daily scenes of the day to day of the tourist that we do not perceive in any other way than that: in a bikini, and on the beach or swimming pool. This perception is based on the idea of repetition of the same scenes and refers to the seriality of the photographic archive, emphasizing the idea of the reproducibility of the medium, a medium that evolves at the same pace as the tourism phenomenon.
The images are irregularly arranged as if floating nodes in space. This presentation connects the virtual processes under which memory works and relates them to internet’s virtual processes, the system that nowadays works as a postal and as a real-time memory through Facebook or Instagram platforms.